Seacoast designates $10,000 award donation to UCF K12 STEM outreach program
STUART, Fla. – April 18, 2018 -- FIS™ (NYSE: FIS), a global leader in financial services technology, recently named Seacoast Bank a 2018 FIS Impact Award winner.
The FIS Impact Awards are independently judged by leading industry analyst research group Celent. They are given each year to financial service industry organizations that have used FIS technology in innovative ways to better serve customers and deliver business impact.
Seacoast won in the Banking: Community Bank category for its innovative use of data analytics to optimize its customers’ banking experience. Based on data from its FIS core banking platform and advanced analytics software from SAS, Seacoast Bank’s Customer Lifetime Value (CLTV) data analytics program uses advanced machine learning and predictive modeling to derive insights about its customers. The insights are provided to front-line Seacoast Bank associates via visual, interactive web tools that help them identify and strengthen the bank’s relationship with its most valuable customers.
According to Robert Stillwell, Seacoast Bank Senior Vice President and Analytics Officer, CLTV has helped Seacoast enhance decision-making, improve marketing efforts, and optimize its branch network for growth.
“Having Seacoast customers respond to our CLTV strategy by giving us more of their business is really the best recognition we could hope for,” said Stillwell. “Even so, it’s tremendously gratifying to be recognized on a global scale by an industry leader like FIS.”
The FIS Foundation is making a $10,000 donation in Seacoast’s name and at Seacoast’s request to the University of Central Florida Foundation. The money will be used by the College of Engineering and Computer Science for its STEM outreach program that helps K12 students and mentors K12 teachers in the areas of science, technology, engineering and math.
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