STUART, Fla. – Seacoast Banking Corporation of Florida (NASDAQ: SBCF), one of the largest community banks in Florida, today announced that Amanda Martland has been selected as Chief Marketing Officer. She will lead marketing efforts across the enterprise, reporting to Executive Vice President Jeff Lee to drive new customer acquisition, deepen customer relationships, and promote the Seacoast brand.
Martland joined Seacoast Banking Corporation in 2004. Her career with Seacoast includes roles in accounting and finance, performance management, retail sales, and more than ten years in marketing. Within her marketing tenure, she led several product launches, managed and executed multi-channel cross-sell and prospecting campaigns, and oversaw marketing activities related to 16 bank acquisitions. In addition, Amanda led the direct response marketing team for all lines of business in her most recent role.
Jeff Lee, Seacoast’s chief operations and technology officer, said, “Not only does Amanda have a strong understanding of the marketing function, but she is also well-versed in our economic model and has a proven ability to drive results.”
Martland was raised in Seacoast’s headquarter city of Stuart, Florida, and holds a bachelor’s degree in business administration, with a specialization in mass communication, from the University of Florida.
Please join us in congratulating Amanda Martland on her new role.
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